Ylangia

The Idea

Why do cosmetic products have to contain such long lists of ingredients? Does natural cosmetics has to be that expensive? Can’t you just do it yourself? The project to sell natural products came about in a similar way.

The Solution

It quickly became clear that a storefront with a shop system was needed. And of course a blog for useful information.

The Implementation

First, the branding concept had to be created. This included naming, market positioning, colors and typeface, and basic design elements. Then the technology was selected. The selection included well known standards such as Shopify, Wix, Shopware and Wordpress. Since the blog played an essential role, Wordpress with Woocommerce was shortlisted. The testing instance was set up quickly and the range of functions was found sufficient. With that the decision was made.

The customization

With the results of the concept work, it was then time to customize the shop. Many functions could be done with plugins and simple CSS adjustments. The integration of Facebook, Instagram and TikTok was also done quickly.

The content The content was primarily generated with the help of generative AI (Cheers to ChatGPT)

The Result

The result is a round package: The design follows the brand concept, the products offered are automatically integrated into the Instagram and TikTok shop and the ordering process is partially automated. The solution is low-maintenance and more flexible as well as cost-efficient compared to the alternatives Shopify or Wix.

See it on www.ylangia.de.